Moral Panic: A semi-spontaneous or media-generated mass movement based on the perception that an individual, group, community, or culture is dangerously deviant and poses a menace to society. A public outcry.
Marketing - USP: Unique selling point. An aspect of a product/service that is unique which makes it more appealing, e.g extremely high graphics
Todorov's Theory: Todorov proposed a basic structure for all narratives. - Films and programmes begin with an equilibrium, a calm period then disruption causes disequilibrium. Then a new equilibrium brings chaos to an end. The simplest form of narrative is sometimes referred to as 'Classic' or 'Hollywood' narrative.
Male Gaze - Laura Mulvey's theory that women are almost always represented in a sexualised way in order to appeal to a male audience. This is not necessarily deliberate - she contended that the media is populated mostly by male photographers, directors, editors, lighting technicians and so on; thus, most of what is produced is made FROM a male point of view and in a way which will appeal TO males.
Propp's Theory: Vladimir Propp came up with the idea/theory that there are 8 types of characters in the basic storyline. These characters are: the hero, the villain, the donor, the dispatcher, the false hero, the helper, the princess (damsel in distress) and her father, [These people don't have to all be different people]. He also states that there are only 31 things that these characters can do (Sphere of Action). Once we identify the character we can guess the actions. e.g. A Fairytale